Liverpool sponsor sends a warning to United

Here’s a warning to Manchester United for whenever a new major sponsor comes on board in the years ahead. It’s contained in a report which appeared in The Independent – widely regarded as one of the most reliable newspapers in Britain, clearly stating how easily the tail can end up wagging the dog. Global bank Standard Chartered is the shirt sponsor of Liverpool Football Club until at least the end of the 2013-14 campaign to the tune of £20m a season. That’s one hell of a lot of money to rely upon but there’s nothing unusual in it. Most major football clubs have no choice but to operate like that these days, so what’s so disturbing about it?